Building a Trusted Resale Experience

Integrating non-new inventory into the core shopping journey through clarity, value transparency, and customer trust.

Led the transformation of resale from a secondary assortment into an integrated, value-forward customer experience embedded within primary shopping flows.

What I Led

• Cross-condition value optimization across new and non-new
• Search enhancements to increase discoverability
• Condition transparency and credibility redesign
• Structured savings comparisons to reduce decision friction

Impact

• Increased engagement and conversion across resale inventory
• Improved traffic flow from new browsing into non-new offers
• Strengthened customer trust signals

Ambient IoT Cold Chain Intelligence

Translating real-time Bluetooth signals into trusted operational decisions across physical retail environments.

Led the strategy and deployment of a signal-driven intelligence layer translating ambient IoT data into validated operational decisions.

What I Led

• 0→1 strategy for real-time signal evaluation platform
• Model validation and ML guardrail frameworks
• Human-in-the-loop interfaces for associate trust
• Enterprise rollout alignment and governance

Impact

• Meaningful operational efficiency gains
• Reduced disruption through improved signal validation
• Established scalable governance model